Indulge Irresponsibly

Indulge Irresponsibly is a vegan baking company located in Phoenix, AZ started by Jozh Watson. Jozh and his business partner Nick reached out to me about giving their logo a redesign. As their business grew they wanted a logo that was more memorable and fitting of their style, but also would appeal to the customer market. I used their signature frosted scones and cinnamon rolls to create the base of the logo, and used hand-drawn typography to fit the lengthy name within that shape.